For a graphic design course, this poster communicates a fictional upcoming concert on campus. The main act is hip-hop artist Jon Bellion, with a local artist as the opener. The tour name comes from a theme of Bellion's, being a native New Yorker, and from "New York Soul Pt. II," a track off his latest album. In this album he sings of his city with a repetitive vibe of nostalgia and adolescence, particularly for the 80s; the two are emotionally linked for Bellion. This is where the thematic concept came from, taking from the retrowave design and neon motif of the decade.